Williams Racing will turn into Williams F1 Staff from subsequent season as a part of a refresh of the enduring British squad’s identification.
The Grove-based team is among the many most profitable Components 1 groups of all time, with 9 Groups’ Championships (placing them third on the all-time record), seven drivers’ titles and 114 Grand Prix wins.
Williams are effectively right into a rebuild part beneath the possession of Dorilton Capital and management of James Vowles and are set to complete a formidable fifth within the groups’ standings this yr having scored 111 factors so far, which is greater than their tally accrued within the final seven seasons mixed.
In keeping with the introduction of sweeping new chassis and energy unit guidelines subsequent season, Williams have opted to revise their workforce title, which they are saying “connects the workforce’s wonderful legacy to its daring and impressive future”, and workforce brand.
The workforce say their current “W” brand will likely be “changed by a twenty first century reimagining of [team founder] Frank Williams’ well-known ‘Ahead W’, first launched in our founding yr of 1977”.
Vowles mentioned: “I’m proud that from subsequent yr we will likely be referred to as Atlassian Williams F1 Staff and carry a brand on our automotive impressed by our founder Sir Frank Williams and deeply related with our a long time of success.
“As a workforce we’re impressed by our previous however enthusiastic about our future and dedicated to writing a brand new Championship-winning chapter in Williams’ historical past.
“This developed workforce identification displays who we’re, the place we’re going, and reintroduces our title-winning legacy to a rising F1 viewers that was not following the game after we had been final dominant.”
Alex Albon is having fun with his best season since 2020 to sit down eighth within the drivers’ standings whereas his workforce mate Carlos Sainz gave Williams their first podium since 2021 with a superb drive to 3rd in Baku.
Forward of this weekend’s Sao Paulo Grand Prix, the squad sit fifth within the groups’ standings, 39 factors away from Racing Bulls with 4 Grand Prix weekends – two of that are Sprints – left to go.
