ATP Tour
TikTok Tennis Creator Community launches at Nitto ATP Finals
Programme brings collectively a collection of dynamic TikTok creators from all over the world
November 04, 2025
ATP Tour
By Press Launch
The ATP and TikTok have formally launched the Tennis Creator Community, a world creator initiative that debuts this week on the 2025 Nitto ATP Finals.
The programme brings collectively a collection of dynamic TikTok creators from all over the world, giving them unprecedented behind-the-scenes entry to the season finale in Turin and alternatives to attach followers with the game’s greatest stars.
Connecting Creators, Gamers and Followers
Representing the house markets of the 9 ATP Masters 1000 tournaments, Tennis Creator Community members embody main voices reminiscent of @kanoaigarashi (Indian Wells), @jeannemm5 (Monte-Carlo), @rafaelescrig (Madrid), @sespo, @luca.campolunghi (Rome), @yuvirayz (Toronto/Montreal), @gabesco (Cincinnati), @之昊Will (Shanghai) and @championsdudigital (Paris), amongst others, with Miami to be confirmed. Collectively, the group reaches greater than 25 million followers throughout TikTok.
Every creator will comply with a stacked itinerary throughout the Nitto ATP Finals, from media day and red-carpet moments, to apply classes and post-match content material alternatives – interacting with gamers and capturing the Finals by their distinctive storytelling lens.
A Recent Tackle the Nitto ATP Finals
All through the week, creators will share content material throughout each their very own channels, ATP Tour’s official platforms and event platforms, together with TikTok takeovers and mini TikTok documentaries. The initiative goals to ship genuine, creator-driven views that convey new power to tennis storytelling and join with rising audiences.
“These creators symbolize a world group who reside and breathe digital tradition,” stated David Slade, Senior Director, Digital Technique and Content material, ATP Tour. “By opening up entry at considered one of our sport’s greatest levels, we’re creating a robust bridge between tennis and the following technology of followers.”
“We’re thrilled to see the ATP Tennis Creator Community come to life,” added Rollo Goldstaub, TikTok’s World Head of Sports activities Partnerships. “With gamers like Alcaraz, Shelton, and Djokovic, and a group of devoted followers on the platform, tennis is booming on TikTok. Along with ATP, this program empowers creators to point out the game from their perspective and assist make it a good better a part of world tradition.”
Persevering with the Journey
The Tennis Creator Community kinds a core a part of the ATP and TikTok’s ongoing world content material partnership, launched in August 2025. It builds on ATP’s inventive storytelling initiatives, together with collaborations with Time beyond regulation and the “It All Provides Up” model marketing campaign, developed with Wieden+Kennedy.
In 2026, the chosen creators can even collaborate with the ATP Masters 1000 tournaments they symbolize, extending the storytelling and connecting with followers throughout the ATP Tour season. Extra creators will collaborate with choose ATP 500 and ATP 250 tournaments to maximise promotion throughout the total ATP ecosystem.
