The R&A has introduced a brand new partnership with the UNDERRATED Golf European Tour, a purpose-driven junior golf tour based by four-time NBA Champion and two-time MVP Stephen Curry.
The partnership is aimed toward eradicating obstacles, altering perceptions and empowering the following era of golfers by selling an inclusive and accessible future for the game whereas increasing alternatives for younger golfers from all backgrounds.
Alongside the partnership, Stephen Curry will develop into a International Golf Growth Ambassador for The R&A, bringing his affect and keenness for entry in sport to a worldwide viewers with a major concentrate on each women and boys.
Former Women European Tour Participant and famend broadcaster Henni Zuël, who works intently with the UNDERRATED Golf Tour in her capability as a European Ambassador, may also develop into a International Golf Growth Ambassador for The R&A.
Henni and Stephen will use their platforms to encourage the following era, advocate for larger range and amplify the affect of initiatives that drive significant change throughout the game.
Phil Anderton, Chief Growth Officer at The R&A stated, “Our partnership with the UNDERRATED Golf Tour is an thrilling step in persevering with our mission to make golf extra accessible, inclusive and interesting to a broader viewers.
We’re impressed by the work Stephen Curry and the UNDERRATED Golf Tour have been doing and we consider by working collectively, we will join with younger individuals in significant methods, open up new pathways into the game and supply alternatives for improvement, each on and off the course.”
“We’re additionally very a lot wanting ahead to working with Stephen and Henni of their roles as International Golf Growth Ambassadors for The R&A, as we work collectively to encourage the following era of golfers all over the world, and we’re excited for the months to return.”
Since its inception in 2022, The UNDERRATED Golf Tour has been devoted to elevating missed expertise and galvanizing future generations by providing alternative, entry and visibility to those that won’t in any other case have it. It combines on-course competitors with mentorship from enterprise leaders and publicity to skilled improvement alternatives.
The goal is to assist younger athletes construct profitable golf careers and improve their future prospects past the game.
Via the partnership, The R&A will work with the Tour to help its ongoing improvement by specializing in nurturing future expertise, from elite gamers to trade leaders, and create pathways for younger individuals to develop and thrive via golf.
The R&A may also have interaction with regional golf federations and associates to evaluate potential for enlargement, present help and construct connections to make sure long-term affect. This strategic strategy aligns with The R&A’s world mission to broaden the attraction of golf to new audiences and develop the sport sustainability and inclusively.
The UNDERRATED Golf Tour has seen vital progress 12 months on 12 months, reflecting its elevated affect and significance. Each organisations share the identical values of utilizing golf as a pressure for constructive societal change, pushed by values of inclusion, alternative and recognising the instrumental function the game performs as one of many biggest autos and connectors for all times success, from relationship constructing to profession endeavours.
The R&A has additionally seen participation develop throughout the globe and in March launched a brand new world participation marketing campaign, ‘Simply Swing’, designed to broaden the attraction of golf and interact new audiences by selling its constructive advantages and difficult obstacles and perceptions.
As a International Golf Growth Ambassador for The R&A, Henni will play a key function in supporting initiatives that join golf to wider audiences and can use her platform to champion range, encourage girls’s and women’ participation and promote extra inclusive storytelling within the sport.
Henni Zuël, International Golf Growth Ambassador for The R&A and Ambassador for UNDERRATED Golf European Tour stated, “I’m extremely proud to be a part of this highly effective collaboration between The R&A and UNDERRATED Golf. This partnership is about a lot extra than simply golf, it’s about altering lives, creating alternatives, and ensuring each younger individual, irrespective of their background, can see a spot for themselves on this sport. I’ve seen first-hand the affect UNDERRATED Golf has on younger athletes, not simply on the course, however in how they see themselves and their futures. With The R&A’s help, we will attain much more younger individuals, break down extra obstacles, and construct a very inclusive and thrilling future for golf.”
The 2025 UNDERRATED Golf European Tour kicks off at Foxhills Golf Membership in Surrey from 28-30 Might, adopted by a second occasion on the Fairmont St Andrews from 13-15 August. Every championship will characteristic 48 boys and 48 women and showcase rising expertise from throughout the continent.
The winners of each occasions will earn the chance to journey to the US to compete within the Curry Cup, the fourth annual championship of the Underrated Tour, at Liberty Nationwide Golf Membership.
To seek out out extra about The R&A’s partnership with the UNDERRATED Golf Tour, please go to www.randa.org
