The AIG Girls’s Open loved a bumper attendance this week and hit some new peaks by way of broadcast viewers share and digital attain and engagement.
Greater than 47,000 followers attended the 5 days of the Championship at Royal Porthcawl, making it the most important ladies’s sporting occasion ever in Wales. Households and kids attended in giant numbers with nearly 2,500 kids (round 5% of the overall attendance) coming alongside by means of The R&A’s longstanding Children go Free initiative.
The AIG Girls’s Open made important progress in capturing higher TV viewers share within the UK with the primary two rounds attracting the Championship’s highest ever common viewers for first and second days on Sky Sports activities.
Digital fan engagement was additionally robust with a 144% yr on yr enhance in YouTube views, a 93% enhance within the variety of hours watched and a 133% enhance in engagements.
On social media, the AIG Girls’s Open Instagram account achieved its highest ever day of engagement on Saturday. So far, there was a 221% yr on yr enhance in social media impressions/views throughout the week in comparison with 2024 and the expansion in social followers was up by 316% in comparison with final yr.
GROWING EVERY YEAR
Mark Darbon, Chief Government of The R&A, mentioned, “The AIG Girls’s Open is making important strides throughout the board.
We’re delighted with what number of followers have attended this week and the numbers of followers who’ve tuned in on tv and engaged with our digital platforms.
This Championship is a globally important occasion and is vastly essential to ladies’s sport and golf specifically.
“We’re grateful to AIG and all our companions for his or her unbelievable assist in persevering with to raise the Championship and it’s pleasing to see how that is resonating with followers.
We’ve offered inventive and revolutionary methods for the followers to have interaction with the Championship and the gamers and you may see how a lot they’ve relished that chance.”
The 2026 AIG Girls’s Open will likely be performed at Royal Lytham & St Annes from 29 July to 2 August. For extra info or to e-book tickets or hospitality please go to www.aigowomensopen.com
Earlier Attendances
2023 Walton Heath 51,000
2024 St Andrews 52,887
