Robert Maxfield has taken the choice to step down as Chief Government of The PGA on the finish of the 12 months, the position he has held since 2017
“It has been a privilege,” Rob says, “to guide The PGA and steer the Affiliation ahead enhancing the service and help we offer to PGA Members. Each day I carried out my position, I used to be pushed with one function – how can we do extra to assist and help our Members?”
“Very early in my position as Chief Government, I felt it important to make sure the main target of our organisation was on our Membership. Working with the Senior Staff, we set about creating clear and concise plans to realize this. On the coronary heart of the planning was the imaginative and prescient ‘to be one of the best and most respected Members Affiliation in Sport’, supported with the mission assertion ’To enhance the Private and Skilled Lives of our Members’. This readability was important to focus your complete group on our core function. I reminded workers and Members at each alternative that this was why we existed, and I’m happy that this readability of focus is now on the coronary heart of the whole lot the Affiliation does.”
Rob’s drive and fervour to help PGA Members has been on the forefront of his work at The PGA. The introduction of a Members’ survey in 2017 turned a catalyst for lots of the strategic initiatives Rob subsequently launched together with his group. The 2025 Members’ survey demonstrated the progress made by the Affiliation via elevated Member satisfaction ranges.
TOUGH TIMES DURING COVID
Through the Covid pandemic, The PGA performed a big position in making certain golf was one of many first sports activities to open. Rob’s willpower to help Members via this difficult time led to many initiatives, together with deploying The PGA group to name all 8,000 Members to supply help and help. A Covid help hub was created, and Webinars had been launched regularly to make sure Members had been geared up to take care of the challenges of the pandemic.
PGA Schooling has been restructured since 2017 to better meet the wants of PGA Members together with the event of the PGA Be taught platform. The introduction of PGA Excel now permits PGA Members to spotlight their distinctive abilities and impacts throughout the golf trade. PGA Play supplies Members with a platform to advertise golf classes and customized becoming, and the current introduction of a recruitment platform will be sure that extra job alternatives are introduced to Members. Developments in communication have resulted in Members being extra knowledgeable than ever earlier than.
Recognising the significance of PGA Members working abroad, better help was launched, together with establishing an annual abroad convention. In current instances, relationships have been established that may extra vastly improve The PGA’s standing and status on the worldwide stage together with the chance, in 2026 and past, to extend worldwide college students becoming a member of the PGA Schooling program.
PGA Tournaments have seen declining participation ranges for a few years, however extra Members at the moment are enjoying in tournaments as a result of introduction of a brand new Event Technique.
Rob took a lead position within the improvement of the PGA World Alliance which introduced collectively PGA’s from world wide championing the pursuits of all PGA Members.
FUTURE OF THE PGA
Seeking to the longer term, Rob believes a better give attention to supporting Members who transfer into administration positions will likely be important if the Affiliation is to remain on the forefront of creating an expert workforce for the trade. The current launch of the PGA Enterprise & Administration Institute will enable the Affiliation to extend the degrees of help for Members.
This 12 months, underneath Rob’s management, the Affiliation has commenced a complete Governance evaluate. On the coronary heart of this evaluate is making certain a good, clear and open course of for the election of Board and Committee positions. Enhancing variety and illustration will make sure the pursuits of PGA Members proceed to be on the forefront of all selections affecting the Affiliation.
Rob commented, “PGA Members are thought-about one of the best certified people in our trade, and it has been a privilege to get to know so lots of our circa 8,000 Members. Their professionalism, dedication and dedication to our sport fills me with nice satisfaction.”
“Since becoming a member of The PGA in 2006, I’ve had the chance to satisfy and work with so lots of our Members. The friendship and help proven to me means a lot.”
PGA Chairman Alan White famous how “Rob’s ardour to help and assist our Members was typically the frequent theme all through the conversations we had.”
“On behalf of our Members and The PGA Board, I wish to thank Rob for his imaginative and prescient, dedication, dedication and onerous work in his drive to enhance the non-public {and professional} lives of our Members. I’m certain the Affiliation and our Members will be a part of me in sharing their appreciation for the progress made throughout Rob’s time as Chief Government.”
