Racing Bulls and their associate HUGO have unveiled a particular livery for the British Grand Prix in collaboration with Nigerian artist Slawn.
Revealed by Slawn together with Liam Lawson and Isack Hadjar on the Flannels X retailer in London this night, the link-up sees the VCARB 02 adorned with Slawn’s caricature type avenue artwork.
The paintings can even characteristic on the drivers’ race fits and the crew’s equipment throughout the weekend, whereas Slawn can even be within the paddock on Thursday alongside Lawson and Hadjar the place the squad say he will probably be “designing the storage IRL”.
Slawn’s famed graffiti aesthetic – rooted in his Yoruba heritage and London’s city tradition – has seen him make his title within the metropolis’s artwork panorama. He has additionally beforehand made a foray into the world of sports activities, having designed the Emirates FA Cup Trophy in Might this yr.
Racing Bulls say of the collaboration: “His work challenges conventional artwork norms and thrives on hype and disruption, making it an ideal synergy between VCARB and HUGO.”
Peter Bayer, the crew’s CEO, mentioned: “Slawn’s work is in contrast to something we’ve seen in Method 1, and that’s precisely why this collaboration felt proper. Partnering with HUGO and Slawn has allowed us to push inventive boundaries in a means that displays the daring id of our crew.
“Silverstone is an enormous second within the season, and we’re proud to deliver one thing utterly unique to our followers.”
Slawn commented: “Artwork meets velocity, and I introduced the insanity. Huge like to HUGO and VCARB for trusting the imaginative and prescient.”
James Foster, SVP of World Advertising and marketing at HUGO BOSS, added: “Witnessing the massive reveal of Slawn’s contemporary, energetic artwork on the VCARB Group’s new livery and his thrilling takeover will consolidate HUGO’s ambition to take F1 additional off-track and into tradition.
“This collaboration is a superb demonstration of the facility of going your individual means, which is on the core of HUGO and VCARB’s DNA. All eyes will probably be on VCARB through the motion at Silverstone.”
Take a look at Racing Bulls’ particular Silverstone livery within the gallery above.
