Don’t let any of the noise and drama idiot you. Dallas Cowboys proprietor Jerry Jones is getting precisely what he desires with the Micah Parsons contract negotiation, even because it reached a boiling level on Friday with the star edge-rusher declaring a public trade demand.
It is the proper storm for Jones as a result of all of that is doing the one factor that he loves greater than something on the planet. It’s preserving his workforce, his beloved Dallas Cowboys, as the highest story within the NFL and the highest headliner maker within the league.
His workforce, his participant and his story are the one factor that everyone is speaking about.
It is the highest headline on each sports activities web site. It is the highest story on “SportsCenter” and ESPN. It is dominating the radio waves.
It is put a highlight on the Cowboys star and pushed the entire NFL’s discussions towards them.
It does not matter if it is overly dramatic — and even dangerous press. It is nonetheless press. It is nonetheless give attention to them. In Jones’ world, the motto of “no press is dangerous press” could be very a lot a lifestyle.
He is not anxious about getting one of the best deal for the Cowboys or their salary-cap scenario, and he won’t even be involved with placing the absolute best workforce on the sector. He’s merely involved with the Cowboys being the league’s largest newsmaker.
There’s a purpose all of those big-time contract negotiations play out this manner for the Cowboys.
Whether or not it was Zack Martin, Ezekiel Elliott, Dez Bryant, Dak Prescott, CeeDee Lamb or Parsons, they’ve all performed out the identical method. The Cowboys dragged their ft, a holdout was both threatened or began, the bridges appeared to be burning between the participant and workforce, the negotiations would dominate the information cycle after which finally a brand new, costlier deal would finally emerge.
That’s nearly actually how this course of goes to play out. Commerce calls for get made on a regular basis within the NFL, and they don’t assure a commerce will get made. It’s usually a last-ditch negotiating tactic to hurry issues alongside. They normally work in that context.
By the point the common season rolls round, the Cowboys and Parsons will probably come to phrases on a contract, and all of this might be forgotten. It’s going to in all probability find yourself costing Jones and the group greater than it could have had they agreed to a deal sooner, however once more, that would not have given the Cowboys the headlines they need.
It’s nearly as if Jones likes having to pay high greenback as a result of then he can speak about how he negotiated and paid out the most costly deal. It is about glitz and glamour versus {dollars} and cents.
All of this suits in with Jones’ general mindset and method in relation to operating the Cowboys.
He’s the decision-maker.
He’s the soccer man.
He’s the one proprietor who does weekly information conferences after each recreation as if he is the coach, and he’s the one proprietor who does a weekly radio present discussing the X’s and O’s of the workforce.
It is all about satisfying his personal ego, and nothing satisfies his ego greater than seeing his workforce and his identify within the information. A drawn-out contract negotiation is the easiest way to try this when there are not any video games being performed.
When it comes to on-field success, the Cowboys have largely been an afterthought over the previous 30 years. No Tremendous Bowls, no NFC Championship Recreation appearances (the longest present drought within the NFC) and largely mediocre finishes. Another franchise with that kind of observe file can be an afterthought within the NFL. However not the Cowboys. Not Jerry Jones. It’s all by design. It is the one factor they need and care about.
