Andy Cowell is assured that Aston Martin will obtain the objective they’ve set of in the future profitable back-to-back championships, with the crew boss stating that the squad’s imaginative and prescient is to “get to the highest after which keep on the high”.
Because the former Racing Level outfit grew to become Aston Martin in 2021, the crew have made modifications as they goal to work their manner forwards within the pecking order. This has seen numerous high-profile signings be part of, together with Managing Technical Accomplice Adrian Newey and new Chief Technical Officer Enrico Cardile.
The squad additionally opened a brand-new manufacturing unit at their Silverstone base, housing services together with a brand new wind tunnel which grew to become operational earlier in 2025.
As such, Cowell – who joined as CEO in October 2024 earlier than additionally changing into Workforce Principal in January – spoke about Aston Martin’s “huge, huge objectives” throughout an interview on the team’s YouTube channel.
When requested concerning the secret to maintaining all members of the outfit completely happy, Cowell listed the elements concerned on this.
“Honesty, and don’t overpromise, and ensure we’ve received a single focus – the race automotive,” the Briton mentioned. “All of it comes again to the race automotive, so what are all of us going to do for the race automotive?
“Set huge, huge objectives – set objectives that everyone thinks are not possible, however then make it potential, and that’s teamwork. The imaginative and prescient to get to the highest after which staying on the high. Arising with these powerful targets – ‘BHAGs’, I prefer to name them.”
Pushed on what the ‘BHAG’, or ‘Huge Bushy Audacious Purpose’, was, Cowell answered: “To win a number of championships, back-to-back.”
And when requested if he believes that can occur, the crew boss added: “That’s what we’re striving to do, and sure, it is going to occur.”
Whereas reaching consecutive titles stays the objective, Cowell additionally shared an perception into what greatness seems to be like for the crew by way of the method.
“Teamwork,” he defined. “It’s an engineering enterprise, working as a crew, for the great of that race automotive.”
Cowell admitted that he understands if these working for the crew is perhaps impatient about reaching success, with the CEO admitting that he welcomes this high quality.
“Let’s have that starvation,” Cowell added, earlier than acknowledging that he additionally feels this too. “There isn’t a single day the place I really feel like I’ve achieved sufficient.”
Aston Martin presently sit in seventh place of the Teams’ Standings on 69 factors, simply three away from sixth-placed Racing Bulls in a decent midfield battle.
