Method 1 and author, host, producer and creator of Rooster Store Date, Amelia Dimoldenberg, are set to launch a four-part YouTube unique collection known as Passenger Princess, the place web sensation Amelia learns to drive with the assistance of the final word instructors – Method 1 drivers.
Produced in collaboration with Amelia’s manufacturing firm, Dimz Inc., every episode will mix Amelia’s signature humour with the fast-paced world of Method 1. Throughout the season, George Russell, Oscar Piastri, Ollie Bearman and Carlos Sainz will act as her trusted guides to point out her the ropes, as she embarks on the pursuit of a driving licence.
Following the success of Drive to Survive and F1 The Movie, that is the newest instance of Method 1’s unique content material technique to deeply embed the game in fashionable tradition and attain new followers exterior of conventional race weekends.
With over 820 million followers worldwide, of which 43% are underneath 35 years previous and 42% are feminine (up from 37% in 2018), the collaboration will carry the drama and pleasure of Method 1 to Amelia’s avid fanbase of three.15 million followers throughout all social media channels, together with Rooster Store Date.
The partnership marks the continued enlargement of Dimz Inc. in leisure and branded areas, as Passenger Princess joins a slate of fashionable collection together with Amelia’s Cooking Present and Who Cares?, a socio-political vox-pop program, in addition to numerous particular Crimson Carpet reviews, hosted by Amelia.
“My dream has all the time been to inform tales and work with nice collaborators, so I’m proud to be working with such an iconic and recognised model as F1 on this newest unique collection,” Dimoldenberg stated.
“Though I don’t know tips on how to drive. I’m excited to place my well-established passenger – and interviewing – expertise to good use.”
The present was filmed on the 2025 Belgian Grand Prix and shall be hosted on Amelia’s YouTube channel. Extra particulars about every programme, together with the duties Amelia shall be set, shall be shared forward of every one being launched.
“Amelia has one of the distinctive and entertaining voices in tradition at the moment and we love the standard, originality, and international content material she produces, so we’re thrilled to be placing her within the driving seat on a Method 1 monitor and providing some assist from just a few good drivers we all know!” stated Ian Holmes, Chief Media Rights and Broadcasting Officer of Method 1.
“This unique collection is one other method for F1 to entice a brand new viewers into the thrilling world of racing.”
Emily Prazer, Chief Business Officer of Method 1, added: “This collaboration with Dimz Inc. marks the newest partnership from Method 1 to interact with its quickly rising demographic of younger followers.
“Passenger Princess will mix Amelia’s wit and appeal with the drama and pleasure of Method 1 at one of many sport’s most iconic circuits. We are able to’t look ahead to followers to see it.”
