KitKat will make its debut because the Official Chocolate Bar of Formulation 1 at this yr’s Mexico Metropolis Grand Prix in October, giving followers the possibility to win unique merchandise and F1 tickets.
The multi-year partnership with Nestlé was introduced in late 2024 and can see KitKat, one of many world’s favorite chocolate bars, built-in into the world of Formulation 1 with immersive Fanzone and Paddock Membership activations, thrilling prize promotions, social media content material, in-store activations and limited-edition merchandise.
READ MORE: Formula 1 welcomes KitKat as Official Chocolate Bar partner
Along with McLaren F1 reserve driver and Mexico native Pato O’Ward, KitKat will create memorable moments for race goers and construct on the eagerness of the house crowd. Followers can embrace the break with a devoted activation within the Fanzone for the possibility to win pairs of Paddock Membership tickets, Grandstand tickets and unique Formulation 1 x KitKat merchandise.
Later this summer time, followers in Brazil could have the chance to win tickets to the 2025 Sao Paulo Grand Prix by way of KitKat’s on-pack promotion, whereas its first ever F1 activation on the São Paulo/Guarulhos Worldwide Airport will even happen in October, with plans to develop to different main worldwide airports all through 2026.
