ATP Tour
ATP & Nitto Denko Company prolong landmark partnership by means of 2030
Nitto will proceed as Gold Associate of the ATP Tour by means of 2030, and Title Associate of the Nitto ATP Finals, ATP’s season-ending occasion
November 17, 2025
Corinne Dubreuil/ATP Tour
Nitto President and CEO Hideo Takasaki presenting the Nitto ATP Finals trophy to 2025 champion Jannik Sinner.
By ATP Workers
The ATP and Nitto Denko Company have immediately introduced a multi-year extension of their extremely profitable partnership. Nitto will proceed as Gold Associate of the ATP Tour by means of 2030, and Title Associate of the Nitto ATP Finals, ATP’s season-ending occasion.
As Title Associate of the Nitto ATP Finals since 2017, Nitto has been instrumental in elevating the ATP’s flagship event, set to happen in Italy for the following 5 years. Over the previous eight editions, Nitto has helped welcome greater than one million followers on web site, taking part in a pivotal position within the occasion’s success – first in London, and since 2021 in Turin.
The 2025 Nitto ATP Finals trophy ceremony. Picture: Corinne Dubreuil/ATP Tour
Nitto will preserve distinguished visibility throughout on-court and in-venue touchpoints on the occasion, together with within the Fan Village, the place followers can interact immediately with the model and the theme of sustainability.
Guided by its ambition to be a high ESG firm, Nitto continues to drive innovation on the Nitto ATP Finals, pioneering a spread of social and environmental initiatives. Highlights embody the Nitto ATP Finals Innovation Summit, an annual convention bringing collectively thought leaders to discover options to sustainability challenges, and the Nitto ATP Finals Torino Inexperienced Mission, a collaboration between Nitto, FITP, and the Metropolis of Turin, aimed toward lowering CO2 emissions and selling environmental sustainability inside the host metropolis.
Nitto has additionally invited youngsters and households from U.G.I. ODV, a Turin-based charity supporting youngsters with most cancers, to attend matches and stroll hand-in-hand with the gamers onto courtroom.
Eno Polo, ATP CEO, stated: “Nitto has been our trusted accomplice for nearly a decade now. Their dedication to the Nitto ATP Finals has helped make it what it’s immediately – a world-class expertise for each followers and gamers. Their impression doesn’t cease there – they’ve totally embraced sustainability, main the way in which in constructing an occasion that drives actual, optimistic change. We’re proud to maintain working with a accomplice equally invested in pushing our sport to new heights.”
Hideo Takasaki, Nitto President and CEO, stated: “We’re happy to announce to our stakeholders the continuation of our title sponsorship of the Nitto ATP Finals. For the reason that inception of our partnership in 2017, now we have persistently supported gamers striving for excellence, recognizing parallels with our personal International Area of interest High™ technique. Moreover, the gamers’ daring pursuit of challenges has fostered a tradition of taking over challenges inside the Nitto Group, transcending organizational boundaries, and has served as a profound supply of inspiration. We stay dedicated to drive to additional progress and hope this event continues to ship amazement and inspiration to followers around the globe.”
Past the Finals, Nitto will proceed to learn from year-round model publicity throughout the ATP Tour’s digital and social platforms and on-court visibility throughout medical timeouts by means of devoted branding for ATP physiotherapists.
Additional increasing its footprint in tennis, Nitto additionally turns into an Official Associate of the Kinoshita Group Japan Open Tennis Championships, an ATP 500 occasion held in Tokyo.
