ATP & Lexus announce multi-year partnership extension | ATP Tour

Press Releases

ATP & Lexus announce multi-year partnership extension

Lexus will proceed as Official Automotive Accomplice and Platinum Accomplice of the ATP Tour via 2028

November 06, 2025

The ATP right this moment introduced a multi-year extension of its partnership with Lexus, one of many world’s main premium automobile manufacturers. Lexus will proceed as Official Automotive Accomplice and Platinum Accomplice of the ATP Tour via 2028.

Since becoming a member of forces in 2023, Lexus has served as Official Automotive associate on the season-ending Nitto ATP Finals and Rolex Paris Masters, along with a world portfolio of tournaments spanning Almaty, Hamburg, Kitzbuhel, Montpellier, Marseille, Metz, Lyon, Rotterdam, Auckland, Barcelona, Houston, London, and Eastbourne.

Eno Polo and Head of Lexus Europe Andre Schmidt.” fashion=”width:100%;” src=”https://www.atptour.com/-/media/pictures/information/2025/11/06/15/30/lexus-2025-announcement-court.jpg?w=100percent25″>

By the renewal, Lexus will proceed to have interaction the tennis neighborhood via a world event portfolio and high-value model publicity throughout the ATP Tour’s digital and social platforms. Lexus stays Title Accomplice of ATP Head2Head – a digital initiative showcasing the Tour’s greatest rivalries – that includes an unique content material sequence that follows ATP gamers as they tackle entertaining challenges at tournaments.

Lexus can even proceed to offer a fleet of electrified automobiles at sponsored occasions to help the transportation of gamers, officers and friends. With a portfolio of self-charging hybrid, plug-in hybrid and all electrical fashions, the model’s management in electrification aligns carefully with the ATP Tour’s sustainability ambitions below ATP Serves and UN Sports activities for Local weather Motion, which targets Web Zero emissions by 2040.

Eno Polo and Head of Lexus Europe Andre Schmidt.” fashion=”width:100%;” src=”https://www.atptour.com/-/media/pictures/information/2025/11/06/15/28/lexus-2025-announcement-car.jpg”>

Eno Polo, ATP CEO, stated: “Lexus is a associate that really provides worth to our Tour. Since we started our journey collectively, they’ve proven a real dedication to tennis – elevating the expertise for our gamers and workers at key occasions and serving to advance our sustainability efforts via ATP Serves. That purpose-led strategy is what makes this partnership stand out. We’re proud to maintain constructing on this.”

Andre Schmidt, Head of Lexus Europe, commented “Lexus’ partnership with the ATP Tour displays our shared dedication to excellence, precision, and fervour — values that resonate deeply with our model. By our electrified portfolio, we provide a spread of selections that make luxurious a private expertise, completely aligned with the spirit of world-class tennis.”

– All photograph credit belong to Corinne Dubreuil/ATP Tour.