By Richard Pagliaro | Wednesday, August 20, 2025
Picture credit score: Mike Lawrence/USTA/US Open
Carlos Alcaraz is bringing protein energy to his endorsement portfolio.
5-time Grand Slam champion Alcaraz has signed a multi-year deal to function model ambassador for Oikos, America’s high-protein yogurt model. Monetary phrases of the deal weren’t disclosed.
The 2022 US Open champion stars in marketing campaign advertisements for the yogurt model bearing the tagline “Stronger Makes All the pieces Higher.”
“Energy is a vital issue to me, each on and off the courtroom. Nevertheless it’s not nearly how I practice – it’s about how I gasoline my physique,” stated Carlos Alcaraz. “That’s why I’m proud to companion with OIKOS. Its high-quality protein is likely one of the issues that helps me preserve my energy.”
To have a good time the partnership with Alcaraz, Oikos has created the last word “drop equipment” which can function choose gear, together with a co-branded tennis bag and hat with Carlos Alcaraz’s signature, Oikos-branded socks, sweatbands, tennis balls, and a fan-favorite muscle restoration device.
The kits will debut on social media channels this month, simply in time for the US Open, with extra to return from Alcaraz in 2026.
To be entered for an opportunity to win one in every of 5 unique OIKOS x Alcaraz Signature Drop Kits:
- Comply with @Oikos on Instagram.
- Touch upon the sweepstakes put up from the @Oikos Instagram account throughout the promotion interval.
- Embrace the hashtag #OIKOSDropKitEntry and tag a pal in your remark.
