Method 1’s elevated push for relevance and recognition in the USA has been regular with Colorado-based Liberty Media as the game’s industrial rights holder. We now have three races within the nation, a U.S.-flagged staff — with a second on the best way within the type of Cadillac — and because of Netflix, there’s a basic elevated consciousness within the mainstream, too.
Regardless of all of that, a sustained American driver presence stays elusive. Logan Sargeant managed one full season earlier than being let go simply after the midway level of final yr. Earlier than him Alexander Rossi made a five-race cameo on the finish of 2015, and there was a equally lengthy hole earlier than Rossi, too, with Scott Velocity racing for a season and a half with Purple Bull’s Toro Rosso staff in 2006 and ’07.
“I like that so many extra individuals right here know what it’s,” Velocity tells RACER. “After I did it, it was so unknown. After I got here again to America, after racing F1, to NASCAR, nobody actually knew. It was truly very nice, as a result of I just like the anonymity of simply type of getting to begin over. However nobody knew who I used to be.”
Having made it to F1 and NASCAR’s high ranks, Velocity is aware of all too properly how tough it may be to make it to the highest and keep there. These days, alongside fellow Purple Bull NASCAR alum Josh Smart, Velocity runs a efficiency consultancy enterprise serving to put together the subsequent technology {of professional} racers. Whereas F1 is greater than ever within the U.S., there stays a most well-liked route for younger drivers within the nation — one which doesn’t require laying down tens of millions of {dollars}.

Up-and-coming abilities like Connor Zilisch would naturally get fast-tracked to F1 in most nations, however within the USA the pull of NASCAR is tough to withstand. Meg Oliphant/Getty Photographs
“I feel the truth of the state of affairs is, in case you’re a younger child, 14 or 15 years previous, and also you’re popping out of go-karts and also you need to make a profession in motor racing, your greatest likelihood of doing that’s to go inventory automobile racing America,” says Velocity. “We’ve performed this now with youngsters like Connor Zilisch, and the trail is properly established. Mainly, when you’ve got some expertise, and you’ve got the drive to do it, you don’t want tens of tens of millions of {dollars} to make it in NASCAR.”
Nonetheless, Velocity insists it’s not unimaginable for an American to achieve success in F1 if that’s what a teen needs to do, however the established NASCAR route is tough to show down.
“I’m a giant believer that something you need to do, you are able to do — and in case you actually needed to make it to Method 1, you’re going to discover a means,” he insists. “I actually consider in that. I hate when individuals say that one thing’s not potential, particularly coming from my state of affairs the place I made it there with actually zero U.S. {dollars} put into my racing profession.
“So, I know you may. In the event you actually need one thing dangerous sufficient, you may make that occur. It’s only a lot simpler to go the inventory automobile route. Inventory automobile racing remains to be larger than Method 1 right here, so I feel that’s a giant driver. The barrier to entry is so excessive, and right here in America, [F1] nonetheless doesn’t carry the identical weight as inventory automobile racing does.”
With Cadillac on the best way subsequent yr, numerous discuss has centered across the staff using an American driver. IndyCar driver Colton Herta has been a long-time favourite for a seat with the staff, however Velocity is curious to see if a correct expertise pipeline might develop in the long run — and it’s one thing he’d be eager to be concerned with, too.
“I feel it’s one thing that I’m very inquisitive about myself, and hopefully down the highway, I’ll have the ability to have some involvement and be taught extra about what that course of might appear to be,” he says. “However in the meanwhile, my main work is taking youngsters and grooming them for inventory automobile racing. Hopefully sooner or later I’ll know extra about what that course of seems like, and we’ll have the ability to assist deliver some alongside on that path. That’d be a extremely enjoyable undertaking.”
Velocity crossed the Atlantic after forging a relationship with Purple Bull and rising from its American driver search program within the 2000s, and he suggests an identical initiative might enhance the nation’s on-track illustration in European open-wheel racing and F1.
“I feel that numerous it’s about connecting relationships and having one thing just like the Purple Bull driver search program that we had, one thing to assist assist youngsters on that path over there. And I feel there’s numerous alternative there to do it, I simply haven’t obtained my arms on it but.”
One main distinction between Velocity’s time and at the moment is the emergence of off-track issues like social media and Netflix’s “Drive To Survive” docuseries. They’ve undeniably elevated F1, however Velocity admits he’s relieved it’s not one thing he needed to cope with.
“Oh, man, I’m unbelievably grateful that I grew up in an period of F1 with out social media,” he says. “I worth my privateness a lot. It’s an unbelievably enormous problem for these guys that I feel goes unappreciated. It’s an actual problem having so many individuals accessing you, and the shortage of privateness that comes with that, and the openness and coping with the judgment on social media.
“There’s numerous totally different challenges that guys face now that we simply didn’t need to, so, yeah, I’m glad that I didn’t have to do this.”


Velocity achieved a lifetime ambition by racing for Scuderia Toro Rosso in F1, though it didn’t earn him a lot fame again residence. Gareth Bumstead/Getty Photographs
Whereas there’s numerous deal with getting an American driver into F1 once more, the brand new Cadillac staff opens the door for abilities in different roles, too. Cadillac’s operation can be considerably based mostly Stateside, away from the standard “Motorsport Valley” within the UK that performs host to 9 of the opposite 10 groups, both in full or partially.
With he and Smart understanding of the GM Charlotte Technical Heart, Velocity has had an early peek on the new staff’s improvement. He’s impressed with what he’s seen up to now and doesn’t suppose the choice to base the staff away from F1’s typical expertise pool can be a draw back, particularly with F1’s revitalized enterprise mannequin.
“It’s going to be tough,” he admits. “It’s no totally different than NASCAR right here in America. All of the NASCAR groups are based mostly right here in Mooresville or Harmony, North Carolina, and so, if you try this, you get this atmosphere the place numerous trade of us are within the space, and that cultivates expertise and will get numerous issues performed. It’s harder to do this outdoors of that space.
“That being mentioned. Ferrari’s performed fairly good in Italy by itself, so it’s not an insurmountable activity for one staff. It’s not going to be a simple activity, for certain, however we’ll see.
“It’s actually, actually thrilling. It’s cool to see how that’s all been progressing and that degree of involvement. It’s type of a no brainer, I feel, now that Method 1 has the funds cap, and it’s an unbelievable enterprise mannequin now too. So it’s creating alternatives for groups to come back in.
“The collection appears unbelievably wholesome, so it’s actually cool that an American staff is now going to go in there. And I feel that’s going to be massively essential for the game right here in America too.”
Since his F1 journey, Velocity went on to compete in NASCAR — the place he contested 163 races throughout NASCAR’s three nationwide collection — rallycross the place he received three X Video games gold medals and 4 championship titles, and even Method E, the place he took a podium on his debut in Miami 10 years in the past. Whereas his F1 stint ranks extremely, he’s additionally grateful for his alternatives to pattern different disciplines.
“I feel that the power to expertise totally different racing cultures, whether or not that’s NASCAR — which is for me, probably the most aggressive racing collection in America, simply — or rallycross, and even drag racing, I like experiencing and understanding totally different motor racing cultures nowadays,” he says.
Velocity obtained an opportunity to pattern some extra of that selection when he took half in Purple Bull’s current Showrun in Curitiba, Brazil, the place he obtained behind the wheel of an RB-liveried 2011 Purple Bull RB7.
“The distinctive factor in regards to the Showrun in Brazil is the Brazilian motor racing followers are unbelievably passionate. And I type of forgot what that felt like,” he says. “100,000 individuals got here out to look at vehicles drive across the highway. That’s fairly particular.”


Velocity obtained re-acquainted with F1 — and F1 fandom — on the Purple Bull Racing Showrun in Curitiba. Bruno Terena/Purple Bull Content material Pool
The occasion marked the primary time Velocity had been in a grand prix automobile because the 2007 European Grand Prix on the Nurburgring.
“It introduced again numerous reminiscences,” he says with a smile. “Clearly a Method 1 automobile is rather a lot totally different to a inventory automobile and a rallycross automobile, and so it was type of cool to recollect how totally different that felt in each means. Not identical to bodily being within the automobile, but additionally simply being in that atmosphere. I felt simply an amazing sense of gratitude for such an incredible profession and being so fortunate to have the ability to expertise all these totally different racing cultures.”
It’d’ve been almost 20 years, however getting again within the saddle was a well-recognized expertise for the Californian.
“A Method 1 automobile is extra of a scalpel and inventory vehicles and rallycross vehicles are extra like chainsaws,” he says. “The best way it feels inside, and the way a lot motion you have got and the way tight issues are is only a lot totally different.
“I obtained to do a take a look at beforehand to get a really feel for the automobile once more, to get used to the controls, accelerating and braking. I feel, actually, if it was the identical automobile I drove or that, it wouldn’t have made a lot of a distinction — it was the V8 nonetheless, the identical kind of controls, however very F1.”
The run caused a reunion with one in all his former Purple Bull Junior Staff sparring companions, as properly.
“The cool factor is Patrick Friesacher was additionally there. I’ve identified Patrick since my very first day at Purple Bull,” he says. “Patrick was just like the primary or two Purple Bull Racing drivers within the junior program, so it was cool to have him. And he’s performed so many Showruns. He’s actually nice at it, so it was actually cool to meet up with him and likewise to have somebody to assist pace up the educational course of for me.”
There was one humorous reminiscence it additionally introduced again, one which not many would suppose all that hanging.
“It was humorous to be buckled in once more,” he admits. “In my entire profession, entering into race vehicles, it was being buckled by somebody. After which after I went to inventory automobile racing, I keep in mind my very first race, I obtained in my automobile at Talladega and I used to be ready for the blokes to buckle me in, they usually have been taking a look at me like, ‘Hey, are you gonna buckle?’ like, ‘What do you imply?’ I obtained my helmet on, I’m supposed to do that myself? In order that was attention-grabbing.
“That one’s a part of a giant course of, isn’t it? It’s the final moments earlier than you’re going out to carry out, so it’s very a lot a part of your course of. Whether or not you’re sitting there and somebody’s buckling you in, otherwise you’re otherwise you’re truly buckling your self in, these are, like, the final belongings you’re doing earlier than you go. So it type of turns into this automated routine, to type of let your physique understand it’s about able to go.”
Again in an F1 automobile twenty years on from his debut for Purple Bull on the 2005 Canadian Grand Prix, making it to F1 within the first place stays Velocity’s proudest achievement, and F1’s elevated reputation at residence solely solidifies it.
“Ever because the Netflix present, so many extra individuals find out about it. That’s cool for me, as a result of on the finish of the day, that’s all the time going to be my biggest accomplishment in motor racing,” he says. “I went over to Europe as an American, I received championships and I outright raced my means right into a Method 1 staff in opposition to the most effective Purple Bull Junior drivers on this planet.
“That all the time, for me, would be the peak of my motor racing profession by a landslide, so it’s cool that individuals right here in my nation are beginning to grasp what that meant, how cool and the way huge Method 1 is. That feels good, like there’s some relatability there now with individuals.”