Launching alongside the marketing campaign is a brand new free on-line course in Excessive-Efficiency Management, co-created with Jenson Button and Claire Williams. The course is designed to assist learners construct key expertise in management, communication, and decision-making and is now out there on Santander Open Academy.
Ellen Jones, Head of ESG at System 1, stated: “Schooling is the cornerstone of System 1. It’s what we’re constructed on as a sport and is a key a part of our work to encourage individuals from all backgrounds to think about a future in motorsport, so it’s unbelievable to see our companions like Santander, who share our values, carry training impressed by F1 to a world neighborhood.”
Rafael Hernández, world deputy head Santander Universidades, added: “Santander Open Academy exists to open doorways. Whether or not you’re altering careers, returning to training, or just trying to broaden your expertise, we wish to make studying extra accessible, and extra inspiring, for everybody.
“Working with System 1 permits us to succeed in new audiences and champion the worth of training on a world stage.”
The marketing campaign will roll out internationally throughout System 1’s company digital channels and is underpinned by ‘Life After F1’ – a light-hearted, mockumentary-style movie starring Button.
Utilizing humour and storytelling, the movie introduces audiences to Santander Open Academy and the alternatives it affords.
To search out out extra and discover what’s on provide, go to www.santanderopenacademy.com.
