Stefano Domenicali, President & CEO of Formulation 1, mentioned: “At this time is a second to have fun the partnership between two iconic and historic world manufacturers. A glowing union that can carry collectively custom and innovation, producing pleasure, leisure and unforgettable experiences for our followers and clients around the globe.
“PepsiCo will faucet into the distinctive potential of Formulation 1 as a worldwide platform to attach with new audiences and we are going to profit from their vitality, their extraordinary merchandise and their loyal group.
“With a long-lasting historical past of creativity and skill to have fun the enjoyable and particular moments in life, PepsiCo is the best associate to share collectively distinctive moments alongside our journey.”
Eugene Willemsen, Chief Government Officer, Worldwide Drinks, PepsiCo, added: “This landmark partnership with Formulation 1 represents an ideal fusion of two world powerhouses that share a ardour for creating extraordinary fan experiences.
“Formulation 1’s unmatched world platform and super development trajectory align completely with our ambitions to speed up our manufacturers – notably Sting Power – on the world stage.
“Collectively, we’ll ship daring, progressive experiences that join with drivers and followers at race venues and nicely past, whereas additionally supporting Formulation 1’s continued enlargement to new audiences worldwide in markets the place PepsiCo and Sting have a powerful presence.”
