TWG Motorsports CEO Dan Towriss admits Method 1 will probably be a giant problem for the brand new Cadillac group however says it’s aiming to try to exceed expectations as a result of affinity many followers have with the model.
Cadillac will be part of the grid in 2026 after a drawn-out induction course of that noticed the unique Andretti entry evolve with backing from Basic Motors. Towriss was a serious driving drive behind the undertaking from the very begin and says the anticipation is rising to supply followers with a brand new, American-based group to root for.
“I feel simply to see what a brand new group in Method 1 can do [should excite fans],” Towriss informed SiriusXM. “I feel that is the time the place it’s actually going to showcase American innovation, American ingenuity within the automobile, with GM’s involvement. Once you consider what’s taking place in Detroit, what’s going to be constructed there, and Indianapolis, Charlotte…
“From that standpoint, it is a group followers can actually get behind. Each single individual I’ve talked to has a Cadillac story indirectly. You already know, their grandfather, their father, their mom, their automobile — there’s an attachment to the model.
“And they also’re like, ‘I’m a fan of Method 1, now I’m a fan of Cadillac Method 1.’ We don’t wish to let these followers down, so each effort goes in to exceed expectations and attempt to ship. However make no mistake, Method 1 may be very tough. We all know that. And so we’re going to be bringing all that now we have to do the most effective that we will.”
The unique entry was accredited by the FIA however rejected for an entry in 2025 or 2026 by F1 at the beginning of final yr, with the business rights holder stating it could be extra open to accepting the brand new group in 2028. That was on account of GM’s suggestion that it could construct its personal energy unit, however after additional negotiations and proof of GM’s plans, the rebranded Cadillac entry lastly acquired affirmation of a spot on subsequent yr’s grid in March.
“It was very tough to recover from the road,” Towriss admits. “However I feel from the place we stand immediately, our undertaking, our effort, the Cadillac Method 1 group is healthier off having gone by means of that.
“Method 1, it shouldn’t be straightforward. That is the head of motorsports. And consider me, they didn’t make it straightforward. There have been occasions, yeah, it was irritating. It was like a transferring goalpost.You’d do the work, you bought to a spot, after which it was like, ‘and right here’s one other factor it is advisable to do.’ However we did it. We did it in spades. We bought in.
“However I’ll say, now that we’re in, we’ve been very welcomed by Method 1. The help from the FIA, the welcome from the opposite groups has been fabulous. So, as we prefer to say, our work continues at tempo, and we’re preparing for 2026.”
Saturday evening in Miami noticed a lavish get together in South Seashore the place Cadillac unveiled the primary model imagery for the brand new group, and Towriss says the journey forward to be on the grid for 2026 will probably be stuffed with main milestones any further.
Cadillac F1 Staff Launch: Miami GP Highlights
The Cadillac Method 1 Staff formally unveiled its branding at a Miami Grand Prix weekend. A cinematic teaser video revealed a daring new emblem, a smooth black and silver Cadillac crest, drawing on the model’s luxurious heritage. pic.twitter.com/WeAFJgDrHr
— Cadillac F1 (@cadillacteam_f1) May 4, 2025
“It’s unimaginable to consider. I feel we’ll be a bit busier subsequent yr and possibly a bit extra nerves, however that’s actually why we needed to return out and do the emblem launch that we had, was to essentially form of set the stage and begin to present individuals what Cadillac Method 1 goes to be about.
“I feel lots of people have identified Cadillac’s coming, however what does that imply? What’s it going to appear like? What’s it going to really feel like? Plenty of work has gone into that. And so [Miami] actually was that launch, telling the entire world what that’s going to feel and appear like.
“I feel some individuals needed to see a driver announcement, some individuals needed to see a livery announcement, but it surely’s like, ‘Hey, we’re not going to ship every part out on sooner or later!’
“There’s a number of build-up between now and Melbourne in 2026, and so there’s extra to return. Grasp on, the livery’s coming, drivers will probably be coming. Don’t put me on the clock, however a number of issues are going to be taking place there.
“But it surely was nice simply to form of present the perspective, feel and appear, what you may anticipate from Cadillac Method 1, and to see all of the GM brass present up, TWG World brass present up, the followers, influencers, media, it was only a nice occasion. We have been tremendous excited.”
